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商品編號： W93C26 出版日期： 2013/09/03 作者姓名： Krishnan, M.S. 商品類別： Other 商品規格： 20p 再版日期： 地域： North America;Europe;South America;Central America and Caribbean;Asia;Australia 產業： Retail and consumer goods 個案年度： -
商品敘述：
This case takes students through the evolution of LEGO''s business model from a traditional product-centric "make and sell" model to a more customer-centric "anticipate and lead" model in which products are co-created with customers, and customers are leveraged as a key factor in the company''s innovation strategy. It begins with LEGO''s struggles in the late 1990s to early 2000s, as competitors and imitators posed threats to LEGO as did the increasing alternative modes of electronic and Internet-based play. LEGO posted losses for a handful of years, and the company''s culture waned. The case then takes students from the early 2000s into 2013, a period through which LEGO underwent significant transformation, which began with a new CEO, J rgen Vig Knudstorp. The case highlights the company''s evolution through three lenses - its organizational evolution, community evolution, and technological evolution.
涵蓋領域：
Customer satisfaction;Customer relationship management;Customer-centricity;Public relations;Consumer marketing;Organizational behavior;Organizational values
相關資料：
, (W93T26), 20p, by M.S. Krishnan
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